Dove: Advertising and Body Odor

When considering the product Dove it is a deodorant which gives extra protection for people who have body odor and it helps when a person needs it to protect from getting body odor, therefore Dove deodorant won't make the move, the tag line that Unilever use for Dove will be used by unity Consultant to promote the product by using a new promotional campaign. Basically Dove has wide range of antiperspirant deodorants to protect people from getting body odor and it gives 24 hours protection, further, it gives physically freshness and mentally confident, even in the toughest moments. . 1 Target Market The promotional campaigns of Dove was mainly focused on it’s primary consumers who were young adult females involved in sports, and of course the working population of women and not-working women 16-45 who want to stay fresh and have an active life style and have the confidence to spend the rest of the day without having to worry about body odor. . 4. 2 Communication Objectives â₠¬ ¢Increase Dove brands market share by 10% within one year. Create awareness among the target group within one year to 30%. †¢Create positive feelings about the brand among 30% and preference among 15% of the target audience. †¢Communicate key benefits of the Dove deodorant that appeal to the target market. (www. uniliversrilanka. lk) 4. 3 Campaign Idea †¢ Increase brand awareness. †¢ Build brand image. †¢ Increase customer traffic. †¢ Increase inquiries from end users. †¢ Provide information Increasing consumption of an established brand They followed IMC tools as follows, 4. 4 Advertising The main objective in advertising this was to create awareness and provide information about Dove and to make Dove the best product in the deodorant industry. Every major medium had been used to deliver these messages, including television, radio, magazines, newspapers, the Internet, carrier bags and billboards.

Control Mechanisms in Management Essay

The four control standards the team chose to explore in regard to McDonald’s are performance, performance vs. standards, corrective action, and reinforce successes. The team will compare and contrast these control mechanisms, and determine the effectiveness of each. The team will also examine the positive and negative reactions to the use of these controls. Performance Standards â€Å"A standard is an expected performance for a given goal or target that establishes a desired performance level, motivates performance, and serves as a benchmark against which actual performance is assessed† (Bateman, 2009, p. 576). Performance standards relate directly to the success of the company. McDonald’s has set standards for customer service, and customer satisfaction. The standards are communicated to the employees by the store manager and training manager. Management sets attainable goals to motivate employee performance; he or she communicates these goals clearly, and revaluates these goals. Evaluating Performance Companies should evaluate the performance of employees and management to ensure the goals of the company are achieved. In the past McDonald’s evaluated their own-operators on a regular basis until the mid-1990s. McDonald’s discontinued evaluation that resulted in lower customer satisfaction. McDonald’s reinstated performance evaluations in 2001 to improve customer satisfaction. Today regional managers inspect and evaluate franchises on a regular basis. Forms with standard operation procedures enhance the evaluation process, and this information is input in McDonald’s database for further review. Today’s managers can input the evaluation from his or her company PDA. Performance vs. Standards â€Å"The managerial principle of exception states, which control is enhanced by concentrating on the exceptions to, or significant deviation from, the expected result or standard (Bateman, 2009, p. 578). Companies compare the performance of employees by evaluating how well the employee followed the standards or guidelines set by the company. Corrective Action and Reinforce Successes During the work process errors happen and managers should address these problems with his or her employees. Errors happen but managers also see the success of employees meeting or exceeding company goals. Companies should reward employees who meet or exceed the goals of the company. Compare and Contrast McDonald’s main goal is to develop sustainability. The leaders of McDonald’s have set standards of financial growth, customer service, product quality and safety, and corporate responsibility and conduct to achieve this main goal. Considering McDonald’s dominance in the fast-food industry, it is safe to say they have been successful at achieving their performance standards. McDonald’s has been a success because management takes immense care in measuring their performance, comparing their performance to their standards, and taking corrective action to get their performance on the right track. Management analyzes many reports to measure the company’s performance, such as customer satisfaction surveys, the annual report and corporate responsibility report, and performance audits. Management also observes their operation to measure performance. From analyzing these performance reports and audits, management can compare performance to their standards, past performance, and goals. For instance, the six-year summary in the 2011 Annual Report shows McDonald’s earned nearly three billion dollars in total revenue growth between 2010 and 2011 (McDonald’s, 2011). By comparing performance, management can identify deviations from their standards and goals and make corrections. Initiatives such as Employee Value Proposition, Leadership Development Framework and healthier menu items are examples of corrective action taken to improve performance (McDonald’s, 2009, pgs. 6 -7). McDonald’s management can execute these four performance controls successfully by having the drive to improve, building a culture of values, and constantly working toward sustainability (McDonald’s, 2009, pg. 5). McDonald’s worldwide success for many decades adds credence to management’s effectiveness in executing all four performance controls. Determine Effectiveness The four control standards the team chose to explore in regard to McDonald’s work well together, as is evident by the success of the company. The fast-food industry is hard to be successful in unless the company has the right combination of plans and controls. McDonald’s is a leader in this field because the company uses just the right amount of each. The McDonald’s control standards do not act well together unless there are people who make the standards work together. There have been times when some of the control standards have been in need of further guidance. During such times corporate management has had to change some of the ways the controls work. This is to ensure McDonald’s operates to the best of its abilities for effectiveness. Examine Positive and Negative Reactions From examining McDonald’s awards and recognition, it appears McDonald’s has received a very positive reaction to how they use these controls. Such awards include Fortune Magazine’s 2012 number 11 â€Å"Most Admired Company in the World,† Forbes Magazine 2010 â€Å"Most Admired Companies,† 2010 â€Å"Corporate Award† from the Executive Leadership Council (McDonald’s, 2012). Internally, McDonald’s has received positive reaction or at least buy-in, considering their performance and employer awards, to their performance controls, more than likely from their efforts in taking care of their people. McDonald’s has implemented leadership development and employee value proposition programs, and diversity and inclusion and social responsibility initiatives that have promoted employee satisfaction and trust in the company (McDonald’s, 2012). Also their business relationship model between their employees, suppliers, and owner/operators has developed strong communication throughout its operation. Although McDonald’s has been widely successful, they have also failed from time to time. In 2001, University of Michigan rated McDonald’s as one of the poorest-performing retailers from a year-long customer satisfaction study (Zuber, 2001, P. 1). More recently, ConsumerAffairs.com holds hundreds of consumer complaints of McDonald’s service, showing that even a successful giant like McDonald’s still has room for improvement. Controls Affect on Functions The four control standards the team chose to explore are performance, performance vs. standards, and corrective action, and reinforce successes. These controls affect the four functions of management in numerous ways. Pakhare (2011), † Effective and efficient management leads to success, which is the attainment of objectives and goals, that an organization sets for itself. Of course, for achieving the ultimate goal, management needs to work creatively in problem solving and execute all the four functions† (Para. 1-12). Since we have a basic understanding of these functions we can see clearly how they are in direct relationship to the control standards we have chosen. With each control standard we see how they closely work with each function. This particular formula is commonplace in many organizations on a global level. The analysis shows that McDonald’s has a good plan of control mechanisms in place, and good functions of management to support the corporation. This has been a key factor of the corporation’s long success in a business where many do not last long. The company has many beneficial areas to back up why they are one of the world’s favorite places to eat and probably will continue to be as successful for many years to come. References McDonalds. (2011). 2011 Annual Report. Retrieved from http://www.aboutmcdonalds.com/content/dam/AboutMcDonalds/Investors/Investors%202012/2011%20Annual%20Report%20Final.pdf McDonalds. (2012). Awards and Recognition. Retrieved from http://www.aboutmcdonalds.com/mcd/our_company/awards_and_recognition.html McDonalds. (2012). Our Company. Retrieved from http://www.aboutmcdonalds.com/mcd/our_company/mcdonalds_system.html McDonalds. (2009). Worldwide Corporate Responsibility Online Report: The values we bring to the table. Retrieved from http://www.mcdonalds.at/presse/maps/McDCSR.pdf Pakhare, J. (2011). Management Concepts – The Four Functions of Management. Retrieved from http://www.buzzle.com/articles/management-concepts-the-four-functions-of-management.html Zuber, A. (2001). McD restructures to beef up performance. Retrieved from

The role of the U.S. Military in keeping internatinal peace Essay

The role of the U.S. Military in keeping internatinal peace - Essay Example To the extent that U.S. military force can enhance international stability and the durability of the types of legitimate governments that would address these issues seriously and effectively, it may have an important role to play. In dealing with the threat posed by tyrannies in Asian countries the United States attempts to promote strains within the patron-client relationship. Locally generated conflicts, or at least some types of these conflicts, can have severe security implications for states friendly to, or allied with, the United States and by indirect means for the United States itself (Sturkey20). Indeed, the US administration has highlighted the danger that such contingencies could pose to the United States when he cited the Iranian air attack on Kuwaiti oil fields as an example of the vulnerability of Persian Gulf facilities-notably those of Saudi Arabia-to sneak attack Other contingencies pose dangers that may not have evoked presidential comment, but are no less important for their latency. Not every local contingency can be expected to have the impact of the seizure of Abyssinia on the fortunes of the global balance, but indifference to anything other than the obvious threat could mistakenly be p erceived as impotence and lead to a concatenation of events climaxing in a conflict (Sturkey24). The history of US military peacekeeping operations goes back to the Cold War years and is closely connected with armed conflicts between nation-states. Following Zwanenburg (2005): 'A definition of' peacekeeping operations' by the UN in 199) reflects the main principles over the years, a peacekeeping operation has come to he defined as an operation involving military personnel" (17). Local contingencies may indeed involve full-scale wars between two states. The Iran-Iraq war, the Horn of Africa conflict, which lasted some nine months, and the shorter conflicts between Pakistan and India in 1971, between China and Vietnam and between the Yemens in 1979 all involved major force commitments between combatant states. At the other extreme, a local "contingency" might extend beyond the boundaries of the state in question. With the hindsight of a decade, one might classify the 1969 dethronement of King Idris of Libya as such an event. Less obvious, but potentially important for long-term U. S. influence in West Africa, might be the removal of the Tolbert regime by a previously obscure master sergeant named, appropriately enough, Doe. Falling between these extremes, with extremity defined by the level of armed force committed in each case, are various forms of popular uprisings against a government in power. Here a distinction might be made between relatively swift overthrow of government, notably coups and mass civilian revolts, and drawn-out guerrilla operations (Sturkey 32). Of the civilian revolts not directly involving the superpowers, by far the most serious for international stability was that which took place in Iran. The revolt against the shah clearly was locally inspired, though it was not immune from foreign (notably Soviet) encouragement. Popular feeling against the shah was manifest in a wide array of "disparate groups, classes and individuals" (Sturkey43). The

Criminal Justice Management Research Paper Example | Topics and Well Written Essays - 4500 words

Criminal Justice Management - Research Paper Example There are disturbing issues of police’s inefficiency and brutality: how could these areas of the police system be transformed? What are the ethical considerations the police must follow so as to create a dynamic environment for their operations? How can the police improve their service delivery through the formulation and implementation of good policies? It is important that all the issues raised above must be strictly considered before the police could successfully carry out their duties as a criminal justice organization. However, there are different organizational models in practice; which one would be the most applicable for the police system? And how would the criminal justice system react to the implementation of a possibly new management process? This paper critically looks at the significant points outlined in the foregoing with a view to finding the appropriate management system that would make the police become a viable arm of the general criminal justice system. The contemporary management processes in the police are evident in the three major procedures used by this criminal justice organization. Traditional techniques of supervision, leadership and management are still much in place at most police organizations worldwide. These three elements of police management have been instrumental to the current level of success in policing as the prevalence of crime has been drastically reduced in recent years (Iannone and Iannone, 2000). (i) Supervision of the police officers: Undertaking supervisory actions on the activities of the police personnel has been deemed an active procedure to keep the police force on its feet and ensure efficient performance of the police officers (Iannone and Iannone, 2000). The purposes of maintaining constant supervision of the police personnel include but not limited to (i) making sure that they are persistently reminded of their duties as security operatives, protecting the lives of people in the society; (ii)

Article response Example | Topics and Well Written Essays - 500 words - 1

Response - Article Example milar levels of proficiency in their L3.Can Cross-Linguistic Influence(CLI) from L2 be observed in the, L3 lexicon of the candidate/learner who has attained a low level of L2 proficiency and who has also had limited exposure to that language? Let us see. The study showed that L1(English was used as L1 in the study) was by far the main source of influence on L3 languages. The CLI found in the L3(Germany was used) of the candidates in the high 2nd language proficiency(low L2 exposure) group has features of the Cross Linguistic Influence found in the L3 of the candidates in the high 2nd language proficiency(low L2 exposure) has characteristics of the CLI found in the L3 of the candidates in the high second language proficiency/high L2 exposure and the low second language proficiency(low L2) exposure groups. In a study of the placement of sentence negation in third language acquisition, it is argued that there is a contrast between acquisition of a second language and the acquisition of a third language. Although there is substantial evidence for L2 impact on vocabulary acquisition in L3, not every researcher believe that such manipulation generalizes to morph syntactic aspects of the grammar. The data clearly shows that syntactic structures are easily transferred from the second language than from the first language in the initial stage of L3 acquisition. The two groups behave almost contrastingly concerning the placement of negation, a contrast that can be sources to the L2 knowledge of the candidates in interaction with the typological relationship between the second and the third languages (Tremblay, 2006). The impact of L1 on L3 of learners who have achieved a higher level of L2 proficiency is the same, regardless of the level of exposure of L2 by the learners. While the overall rates of L1 influence are the same/similar for the high L2 proficiency exposure and a low second language exposure groups, the overall rate of first language influence found in the L3

Business to Businesss Marketing Essay Example | Topics and Well Written Essays - 4000 words

Business to Businesss Marketing - Essay Example The aim of the report is to provide an analysis of the potential market segment and also evaluates the business potential of the particular target market and the segment in which the firm plans to enter. The report also highlights the marketing strategy which the company performs in order to understand the target market and formulate strategy accordingly to suit the business perspective of the country and the company together. Selection and evaluation of Target Market Business to business marketing differs from that of consumer marketing. In B2B marketing, the volume of purchase are much higher than consumer marketing and as a result the target market must be selected based on the economic growth rate and the number of industries in that particular region. The organizations are of prime concern in case of B2B marketing and not the customers and thus the market selected is UK. UK chemical industries are among those industries which generate profit and are able to increase the economic growth rate of the country. ... The European chemical market involves chemicals such as inorganic, petrochemicals, fertilizers and industrial gases along with fine and specialty chemicals. The market size of Europe alone was estimated to be about USD495billion in the year 2003. Major chemical market includes France, Italy and Germany. If we look at the whole of UK market which covers the base chemicals segment including both organic and in organic chemicals along with specialty and consumer chemicals. UK manufactures a wide range of products and forms one of the largest manufacturing industries and ranks 7th globally in terms of consumption. In the same year 2003, the UK chemicals market was estimated to be USD 40.9billion and was expected to grow even more in the future (ReportSure, 2012). In UK the chemical industries is run and managed by the Chemical Industries Association (CIA) which is regarded as the largest organization which aims to represent pharmaceuticals and chemicals business in UK and across UK (CIA, 2012). LumiCore intent to deal in specialty chemicals such as paints, coating and pigments and according to reports specialty chemicals in the UK covers a market that generates revenue from sales of value added chemicals. Thus the UK specialty chemicals market constitutes of total revenue of $19.3billion in the year 2011 and represented a â€Å"compound annual growth rate† of about 3.2% in between 2007 and also 2011. The performance of the chemical industry in UK is forecasted to accelerate CAGR of about 4.9% for the next five year financial period from 2011 to 2016 which in return are expected to drive in value of the particular market of $24.6billion by 2016 (Business Wire, 2012). The specialty

Learner Autonomy in Language Learning and Teaching Literature review

Learner Autonomy in Language Learning and Teaching - Literature review Example Furthermore, autonomy in language learning and teaching has been studied in alternative contexts, circumstances and practices (Camilleri, 1997). Among the contexts in which autonomy in linguistics has been covered in recent times are self-regulation, teacher/learner development, autonomy and motivation, and the socio-cultural theory of autonomy (Camilleri, 1997). In addition to the ever-expanding role of autonomy in educational policies and their reforms, many works have covered the developments that the philosophy of autonomy has undergone in recent times. Furthermore, this literature review suggests the possible direction for future autonomy-related/focused researches by students, lecturers and applied-linguistics researchers. This literature review will be quite useful to educators and language teachers concerned with learner training, self-accessibility and autonomous learning since it comprehensively accounts for autonomy in language learning and all the other educational practi ces related to the concept of autonomy. Autonomy in Language Learning and Teaching Although a rather common term in contemporary linguistic classes and issues, autonomy is not that clearly understood by many a stakeholder. This situation is more apparent in education activities related to the acquiring of lifelong learning skills (Benson and Voller, 1997). However, many works appreciate the role of autonomy in changing age-old practices and beliefs in linguistic classes, hence the promotion of self-accessibility and participation in language learning institutions (Benson and Voller, 1997). Because of the effects of the past and recently published books and research findings and the recommended practices therein, language learning has claimed its position in the academic field and has consequently placed learners at the centre of education. The historical origins and the background of the term ‘autonomy’ in linguistics is one of its many aspects covered in the works revi ewed in this study. Most works concur that the term ‘learner autonomy’ was coined and first used by Henri Holec, regarded as the father of learner autonomy, in 1981. Though it originated from a single source, the relevant works define the term quite differently. These definitions not only depend on writers but also on their educational levels and contexts within which their books and articles are written. Among the contexts in which the definition of ‘learner autonomy’ has been defined differently are politics, education and human/social spheres (Benson and Voller, 1997). However, it is in the educational context, more so linguistics, that ‘learner autonomy’ has been covered in studies and works to a large extent. In fact, in linguistics-related literature, autonomy is portrayed both as a means and an end to learning and teaching languages. In the literature review, several definitions were common in most books. For instance, Benson and Voller (1997) define ‘learner autonomy’ as one’s capacity to take charge of his/her learning activities and processes. Other authors define ‘autonomy’ as a learner’s or a teacher’s ability to psychologically relate with the contents and processes of learning and teaching respectively (Wenden, 1998). For teachers, autonomy also implies the recognition of a learner’s rights within a learning institut

SLP 4 MGT 491 INTERNATIONAL HRM Essay Example | Topics and Well Written Essays - 750 words

SLP 4 MGT 491 INTERNATIONAL HRM - Essay Example This topic is very important to me and to every human resource manager who has an ambition of working in a big institution. This topic will provide insight on the negative effects of downsizing and layoff. It will also try to provide the solution to the effects that are generated. Downsizing is a strategy used in business; it is intended to improve the economic standing of an organization by either reducing its structure or changing the structure of the human resource so as to reduce operational costs (Mirabal & DeYoung, 2005). It is a word that has come into being due to its popular usage and not precise theoretical construction. It can be interpreted as simply a reduction in the organisation size on the surface. If this surface definition is taken into consideration, it might be confused with the concept of organizationl decline or just a mere decrease in the size of an organizational. Important difference, however, do exist, that differentiates downsizing and decline as different managerial processes (Davison, 2002). Downsizing is not a phenomena that just happens to an organization as an organization decline would, but rather it is undertaken by the management on purpose, this also brings out the differences between downsizing and reduction in the share o f the market or loss of workforce that are attributes of organizational decline. It is also important to note here that downsizing has the aim of improving the effectiveness of the organization and it is not just a mere lack of funds to pay the employees. It can happen a proactive measure or a reactive action to contain the costs or to enhance the revenue of the organization. Downsizing can therefore also be defined as the planned and intended elimination of departmental positions or jobs and is therefore expected to yield rapid economic benefits. People costs often exceed 40 percent of a company’s total budget (Davison, 2002). As a result, cutting

Physical and Social Developement of Adolescents Issues Essay

Physical and Social Developement of Adolescents Issues - Essay Example This paper aims at exploring different issues related to physical and social development of adolescents and the impact of those developmental changes on them. The adolescence period is featured by dramatic physiological changes that in practice leading them to move forward from a child to an adult. Hence, adolescence period is a transitional period, where an individual reaches to the physical maturity. This period distinguishes among males and females quite evidently by developing sexual characteristics, however, the secondary sexual characteristics become visible during prepubescent period. In the prepubescent period, a female may begin to develop her breast buds around the age of 8 years, which take the mature shape with full breast development during late adolescent phase. Apart from that, public hair growth - armpit and leg - has been observed during 9 to 10 years, where the distribution pattern becomes prevalent at the age of 13 to 14 years. Another significant physical change occurs in adolescent females with the menarche2. In general, the menarche occurs after 2 years of prepubescent changes. A female may undergo menarche at early at the age of 10 years and as late as 15 years. However, the puberty is not identified with a sudden onset of pubertal changes in case of males, as it happens with females with menstrual changes. In case of males, the scrotal and testicular changes occur during 9 years of age along with a lengthening of penis size, whereas it reaches to its adult size around 15 - 16 years of age. Public hair growth in the areas of armpit, leg and face is noted at the age of 12 years, whereas it reaches to its adult distribution at the age of 15 to 16 years. The occurrence of nocturnal emissions3 in around every 2 weeks interval consisting of seminal fluid may define the onset of puberty among male adolescents. This typically occurs during the age of 13 years to 17 years. A contemporaneous brisk of growth in height is noticed between ages of around 10.5 to 11 years and 16 to 18 years, with a peak period characterized around the age of 14 years. Another significant change in males occurs with the changes in voice which is usually parallel to penile development, whereas the occurrence of nocturnal emissions corresponds with the peak period of height spurt. Social Development The radical and dynamic changes both at physical and psychological level throughout the adolescent period make it typically distinct from other phases of development. An adolescent, irrespective of gender, experiences an individualized form of self consciousness, sensitivity about the surrounding environment and an increased concern over one's own body image along with excruciating evaluation between own self and peers. An important aspect of the psychosocial development contributing to the adolescence period is adolescent egocentrism. According to Elkind (1967), adolescent egocentrism includes a belief system carried by adolescents that makes them to consider as special and unique which is accompanied with the accomplishment of new psychological abilities. Adolescent egocentrism is characterized with an imaginary audience with an increased self consciousness. Adolescents consider that their people in their surrounding areas, especially peers, observe their activities,

Advertising and promotion Essay Example | Topics and Well Written Essays - 2000 words

Advertising and promotion - Essay Example This paper aims to explore the role of advertising as part of the integrated approach to marketing communications as well as some relevant models and theories that can help explain the process of communication. This is showed through relevant examples through real-life applications of companies and brand owners of these concepts. Lastly, this paper aims to explore the new trends in the integrated marketing communications industry with changes that are prompted by the onset of new technology. Advertising has a distinct characteristic both as a strong force and a weak force in communicating with consumer (Jones 1990, 233-246). The advertising functions role in the overall marketing communications mix of the company depends on whether the advertising should be used as a strong force, or a weak force. In the older times, advertising has always been viewed as a strong force—it is the main function that is being used by companies to promote products. With advertising, brands are created as they help gain peoples attention, and later on create attitudes toward these brands (Duncan 2005). When advertising is used as a strong force, it is usually aimed to create awareness from the target audience (Jones 1990, 233-246). This is apparent in an advertisement campaign which is developed in the late 1990s for the Meat & Livestock Commission: The advertising developed by BMP DDB, ‘Recipe for love’, first slowed and then reversed the market decline. The ads ‘dramatised the unique pleasures of red meat meals’ and ‘encouraged people to make a little more effort and cook them more frequently (instead of ready meals, chicken and so on)’. There was also a ‘reassurance’ campaign that gave basic information about the nutritional benefits of red meat. Sales of both beef and all red meat grew in 1997 over 1996 (Broadbent 2008, 763). However, other people believe that advertising, in

Many of the characters in Of Mice and Men are lonely Essay Example for Free

Many of the characters in Of Mice and Men are lonely Essay Describe the reasons for their loneliness and explore the different ways they seek comfort. Many of the characters in the novel of Mice and Men are lonely because they grew up in an unurturing and unfriendly environment. The reason for this type of negative and depressing attitude is due to the Great Wall Street Crash. This tormenting economic crash took place at the same time when the novel Of Mice and Men is set, in the year 1929. Families fell apart as the men were forced to leave behind their roots, and seek employment on ranches in order to bring back stability in their lives again. Relationships were never formed on these ranches as no one had any time nor interest in trying to communicate and bond with the other ranch hands or other residents. The only object the ranchers were attracted to was making money and moving on, therefore there was no stability. Tragically, vast amounts of people committed suicide, as they could not bear to live their lives recounting all their losses. Coincidentally the meaning of the town Soledad is our lady of loneliness. Loneliness is a spreading disease, which has the power to make the most cheerful people dull and gloomy as they begin to feel isolated. There is no direct cure for loneliness; therefore no one knows how to deal with it. This is the stage where the effected people begin to split into two distinctive groups depending on each individuals character; the two groups are known as introverts and extroverts. The people that are catogrised in the introvert group suffer the most as they keep all their emotions locked up inside, leading in them taking their anger out on themselves. Whereas the extrovert group has a completely different way of approaching loneliness, they begin to take their anger out on other people in such ways as being aggressive and flirtatious to overcome their feelings. There is a vast comparison between the two groups; if you look at it between characters, which are extroverts and introverts, at one extreme you have Crooks a Negro who is partially crippled, and then you have Curley, a cruel, insensitive extrovert. All humans need to be comforted at the time of need as this is the human desire, therefore, it is not surprising that the characters in this novel also require comfort. Some characters similar to Crooks need friendship-based relationships so that they can communicate with other people. Other characters similar to George and Lennie have their future dream to look forward to and work towards that is their target. The definition of a dream is: Dream n. Train of thoughts, images, or fancies passing through mind during sleep; Conscious indulgence of fancy, reverie, thing of dream-like beauty, charm, goodness, etc. (Taken from the Readers Digest Great Encyclopedic Dictionary, Third Edition) A dream is something you indulge in, to escape momentarily from life. This seems to be the context that John Steinbeck intended his characters in Of Mice and Men to dream in. They are all craving for something in the case of George and Lennie, that something is land. All the dreams in this novel are similar to the Great American Dream, which is that you can achieve anything if you have the mind and desire to do it. However, most of the characters who have dreams know that their dreams may never become reality, but never the less it still provides comfort for them. Crooks is partially crippled, his body was bent over to the left by his crooked spine, yet self-dependant Negro, he too is very lonely. Crookss personality is quite interesting, as he is very defensive and protective of himself: He kept his distance and demanded that others kept theirs. Crooks is very cautious about those who approach him, this is as he does not want to be in any more pain than he already is; he is frightened that someone will not only hurt him physically but harm him mentally as well. He is fully aware of his rights, he knows the limitations of what he is allowed to do and what he has not got the right to do. Crooks is lonely as he has not got anyone to talk to due to the colour of his skin, he does not even know how to act around other guys. All he spends his time doing is reading the battered magazines and dirty books which were scattered all around his bunk: Books aint no good, a guy needs somebody to be near himA guy goes nuts if he aint got nobody. Dont make no difference who the guy is, longs hes with you Later on in the chapter we realise that all Crooks is longing for is companionship, however, it is evident to see that Crooks is a bad communicator: You got no right to come in my room. This heres my room. Nobody got any right in here but me. Crooks reacts angrily, his anger is and pride is a defense against the harsh treatment he has been subjected to and experienced for most of his years in life. He has been held back without any real conversation for an eminent amount of time, therefore leading to his language being unwelcoming as it is aggressive and defensive. Loneliness has had a negative effect on Crooks as it has made him verbally aggressive and very protective of what is his and his right. In chapter 4, John Steinbeck does a role reverse, instead of a white man tormenting a Negro, a Negro torments a white man, in this case Lennie. Crooks took a lot of pleasure in torturing Lennie the night George went into town, he had pleasure form teasing Lennie by suggesting that George would not bother to return as he better off without the presence of Lennie: I said spose George went into town tonight and you never heard of him no moreJust spose that. Crooks enjoys having the power over Lennie, he uses persuasive and manipulative language to prove his point, for once in all the time on the ranch he has an advantage over a white man. This inspires him, Crooks is feeling good at this point; he feels self-assured as though he can take on anything: Now you jus get on out, an get out quick. If you dont, Im gonna ast the boss not to ever let you come in the barn no more. Crooks builds up his confidence to such an extent that he forgets his status on the social hierarchy. However, Curleys wife coldly reminds Crooks of his unsuccessful position as a black man; a nigger: Well, you keep your place here nigger. I could get you strung up on a tree so easily it aint even funny. This racist statement reminds Crooks of his old self, leading to him remembering that he has reduced himself to nothing, he pressed his body against the wall, in shame. Crooks achieves comfort from remembering his childhood; Crooks came from a background full of love and care for each other, he knows what the true value of companionship is: I remember when I was a little kid on my old mans chicken ranch. Had two brothers. They were always near me, always there. Crooks past childhood is full of affection and love in contrast to Crooks now, an isolated and lonely man who is referred to as a nigger. Crooks is in vast emotional pain as he knows what he is missing out on, however, some people may argue that he is actually quite advantaged as at least he has old memories to refer back to. Crooks also gets comfort from asking to be allowed to join the dream, which George, Lennie and Crooks hold: If you would want a hand to work for nothing- just his keep, why Id come and lend a hand. Crooks wants things to go back to as he was a child, he wants to revisit the happy days of his life that are now just a vague memory to him. Crooks knows that the only way he can do this is by joining the dream that George, Lennie and Crooks share. However, Crooks soon finds out when George rejects him from sharing the dream that he is destined to be an old isolated Negro. George Milton is one of the main characters in the novel, Of Mice and Men, he is quiet, modest and clearly a good worker. George is considered as one of the fortunate characters in this particular novel, this is as he atleast had a chance to experience the true value of companionship and unconditional value with his best friend Lennie Small. His companionship with Lennie staves of loneliness, as well as giving George a role in life; a clear task to look after Lennie. It is evident to see that at the beginning of the novel George feels superior with this role as it gives him a sense of power over Lennie: George has learnt vastly from his past experiences with Lennie; this allows George to have a two-way relationship with Lennie, one that of a best friend, and another that of a parent. George feels a sense of duty and responsibility towards Lennie as a parent: Dont really seem to be running, though. You never oughta drink water when it aint running, Lennie. However, as the novel progresses George begins to realise what companionship is, we kinda look after each other, now this role simply makes George feel different from the rest of the ranch hands as it entitles him to a status. Nevertheless, George still recognises that he is still lonely, despite having a companion, it may be more discrete than others may, but he is still lonely. George and Lennie do not interact on an intellectual level; Slim describes George as a smart little guy, where as Lennie is described by George as dumb as hell; therefore the comparison on their intellect is eminent. At times George thinks he is talking to himself, as Lennie never really responds to his questions. Therefore Lennie can never really understand George emotionally or physically. George seeks comfort by the companionship with Lennie, they both look out for each other: Guys like us, that work on ranches, are the loneliest guys in the world Lennie broke in. But not us! Becausebecause I got you to look after me, And you got me to look after you, and thats why. George relies on his companionship with Lennie to get through the unurturing and unfriendly environment of Soledad: its a lot nicer to go around with a guy you know George values and treasures his special relationship with Lennie, he loves him so much that he can even sacrifice him for Lennies own benefit. George also seeks comfort by his simple dream, he wants him and Lennie to have land of their own, and they want to be their own managers and look after each other until they grow old: Some day-were gonna get the jack together and were gonna have a little house and a couple of acreswhen it rains in the winter, well just say the hell with goin to work, and well build up a fire in the stove and set around it an listen to the rain comin down on the roof Georges dream, although extremely similar to Lennies, is probably more detailed and complicated. Lennie due to his child-like mentality only thinks as far as tendin the rabbits, whereas George assesses the situation by asking himself if they have got enough money, or when will they be able to achieve the dream, before accepting the dream to become reality. George had made it perfectly clear that the dream that he and Lennie share will only become successful if they both achieve it: I knowed wed never do her. He usta like to hear about it so much I got to thinking maybe we would. George realised that he just got carried away, he knew from the start that the dream was unattainable; all dreams are unattainable in Soledad, as it is such a disturbing environment. Curleys wife is possibly the loneliest of all characters in the novel, Of Mice and Men, throughout the beginning of the novel John Steinbeck gives the readers the impression that Curleys wife is a tart: She put her hands behind her back and leaned against the doorframe so that her body was thrown forward She is portrayed as tarty through her provocative appearance and flirtatious actions. John Steinbeck deliberately does not give her a name, she is only known as Curleys wife; therefore a possession of Curley. Curleys wife has been forced to recognise that her sexuality is the only weapon, the only thing that will ever get her noticed: She had full, rouged lips and wide-spaced eyes, heavily made up This is mainly the reason for why she is dressed in a sexually provocative manner throughout the novel. Curleys wifes complaints of loneliness are likely to be sincere, yet she presents them in a manipulative manner that reduces any sympathy for the character. Her craving for contact is immense, she is longing for someone to have a conversation with her: Why cant I talk to you? I never get to talk to nobody. I get awfully lonely. However, it seems that everyone is incapable of having a faithful conversation with her without it including any sexual content. John Steinbeck describes Curleys wife, as so desperate that to experience the true value of a relationship that she would do anything to obtain it: If anyone- a man or a woman- ever gave her a break- treated her like a person- she would be a slave to that person. Curleys wife is prepared to carry out any instructions, or meet any demands for anyone that would for once be able to trust her and become her friend, she would do it to such an extent that she would even follow them as if she was enslaved to them. Curleys wife has a different type of dream from George and Lennies; instead of having something to call her own, she wants fame, fortune and respect: Coulda been in the movies, an had clothes- all of them nice clothes like they wear. An I coulda sat in them big hotels, an had pitchers took of meBecause this guy says I was a natural. Curleys wifes dream allows her to escape from her tormenting controlled life and seek comfort from what in her point of view could have happened. Curleys wife is vulnerable, and innocent, she shows her humanity by consoling in Lennie. However, Curleys wife seems to have a deep regret that she did not take up either of the men on their offers: If Id went, I wouldnt be livin like this, you bet. Curleys wifes vulnerability shows the most at this point, she is so desperate to get away from her usual lifestyle that she takes the words of a complete stranger to be equivalent of that of a gospel: He says he was gonna put me in the movies. Says I was a natural. Curleys wifes dream was shattered when the letter that she was waiting for never came, coldly she blamed her mother, accusing her of stealing the letter. It is understandable that there never was going to be a letter, the men were just taking advantage of the poor innocent girl. Curleys wife married Curley on impulse; her hasty marriage to Curley proves to be a failed attempt to escape from her own spiral of loneliness, however, it is now that she has come to realise that what she did was immoral; she feels more trapped now then she ever did: I dont like Curley. He aint a nice fella. Curleys failure to satisfy his wife both emotionally and physically is another reason why Curleys wife is so lonely and has so much hatred built up towards him. When Lennie kills Curleys wife in Chapter 5, John Steinbeck offers the readers a disturbing image. He describes her with more life and vitality as a corpse than he did as a living character, her rouged cheeks and reddened lips now after her death give her the appearance of life. In death the meanness and the plannings and the discontent and the ache for attention have gone from her face. This represents John Steinbecks first concrete praise for Curleys wife; he writes for the first time that she appears pretty and simple, a more commendable character as a corpse than as a living human being, as she is not her manipulative self. Therefore, concluding that in a way, some may say that Curleys wife has achieved her dream as she won her innocence back. Loneliness is a major theme in the novel Of Mice and Men. It is only the two characters George and Lennie who stave of it by their relationship. However, the disadvantaged characters are the ones who suffer the most, it embitters Candy and Crooks, moreover, it kills Curleys wife. John Steinbeck describes loneliness as part of a human condition in this particular novel, it is something we as humans are born with leading it to be either something we fight or succumb to all our lives: Guys like us, that work on ranches, are the loneliest guys in the world Lennie broke in. But not us! Becausebecause I got you to look after me, And you got me to look after you, and thats why. However, throughout the novel John Steinbeck does not offer any answers to get rid of loneliness, it only shows how different characters deal with this problem differently.

Pneumatic Auto Gear Changer Project

Pneumatic Auto Gear Changer Project (a) Introduction 1.1 This career episode is based on my design and fabrication project carried out during the penultimate year of my bachelors degree in Mechanical Engineering at Rajiv Gandhi College of Engineering (Anna University Affiliated)-Sriperumbudur, Tamil Nadu state, India. Established in 2001, it is a self-financed and one of the best engineering institutes in Tamil Nadu. The project was completed over a period of 3 months from December 2012 to March, 2013. (b) Background 1.2 The project on Pneumatic Auto Gear Changer was carried out in order to understand and implement theories in gear change application. Its purpose was to analyze the various steps involved and to provide recommendations for a real world use of this technology. I carried out this project as a part of a group of four people. In this project, a push button was used to activate/deactivate a solenoid valve and at the time of gear changing, the switch was triggered and the solenoid valve was activated. This in turn causes the compressed air to go through the pneumatic cylinder. The compressed air pushes the pneumatic cylinder as it passes through a tube and henceforth changes the gear from one speed to the other with the help of a gear box arrangement. 1.3 The automatic gear changing structure is relatively useful in low cost automation in all automobiles. Pneumatic systems work at higher speeds and the manpower requirement is reduced due to this project. The design and the implementation of this project in the real world application was made and a detailed report was submitted. This project work was supervised under Mr. Manoj Kumar, the associate professor in the department of mechanical engineering at Rajiv Gandhi College of Engineering. As it was an open ended project, I had to look up through several online journals, document reviews and also took guidance from the head of the department on various projects and ideas. The project time was quite limited and had to be come up with a proper design plan before the actual start of the project. This proved to be quite a challenging task as this was the first real world project in my career. However, I was completely aware of the fact that, these would be the kind of challenges and problems I would face in real life as a professional engineer. Some of the duties I was involved in during the course of this project were as follows: I carried out an extensive study on various materials relating to the pneumatic systems. Since, there was no specific consensus on the selection of compressors, I had to select the one that best suited the requirements of the project while considering all the technical aspects. I also dealt with the equipment suppliers on behalf of my team to purchase the necessary materials needed for the project. I attended meetings with my supervisor to discuss individual observation and the progress of the project. I presented this project to the department faculties and also completed an extensive project report. (c) Personal Engineering Activity As a first step of the project, I explained my thoughts on doing this project to my supervisor. I carried out my research regarding the project and presented him the importance of the project before carrying out the project.ÂÂ   The present scenario gear changer plays a vital role in automobiles.ÂÂ   Manual transmissions have become uncommon in many cases of cars sold across Australia, North America and some parts of Asia. However, they remain dominant in parts of Europe and other developing countries. Hence, I did an analysis on the present day vehicles equipped with automatic transmission option and those that are not and further highlighted the importance of the project in the present and future of automobiles as well as in certain machineries. After deciding on the project, I carried out numerous literature reviews in order to come up with an appropriate design plan and to acquire the necessary equipment needed for the project. However, the articles and writings published on the topic was quite limited and were available for only specific cases.ÂÂ   As my project was regarding the project pneumatic gear changer, I did my extensive research on the pneumatic side of the project. Furthermore, I reviewed the advantages of pneumatic system and discussed with my supervisor for the usability in the project. Pneumatic system and was best considered due to its following reasons: The pneumatic system power output could be easily controlled Over loading does not affect the pneumatic systems The pneumatic system could be used at varying working temperatures Transportation of air through pipelines over long distances can be easily done with pneumatics in place. Pneumatics enables high working speeds It is a system which requires minimal upkeep. In this project, I used a reciprocating compressor as the key component for the supply of compressed air. I selected the appropriate equipment for the project after evaluating the suitability of information acquired from several sources. A compressor is an instrument that sucks in air and gas at an optimum pressure and deliverers the air back at a higher pressure as the output. It was very important for my project to select the appropriate compressor as pneumatic systems operate primarily on the supply of both compressed air and pressure into the system. Moreover, I had to make sure, clean conditions were maintained during the phase of the project as warm and moist air could result in precipitation of condense from the compressed air. The following is the schematic diagram of pneumatic auto gear changer used in this project. Figure 1: Schematic diagram of pneumatic auto gear changer I also considered an important element for this project which was the push button. The push button switch was fixed near the driving seat of the vehicle. Besides this, I had set up an air tank with fully filled compressed air in it. Prior to gear changing, the solenoid valve was activated by triggering the switch. The compressed air streamed from the air tank to the pneumatic cylinder as the solenoid valve was open. Likewise, at the time of compressed air inlet into the cylinder, the pneumatic cylinder moved forward and the gear box liver moved along automatically from one position to the next. The gear box liver was further activated which allowed the vehicle running at different speeds. I have highlighted the advantages of this type to my supervisor and was duly approved and appreciated by him. They are as follows: It required simple maintenance cares A safe system for the automobile. Easy to Handle. Low cost automation project Repairing was easy. Easy replacement. However, some of the disadvantages of this type were as follows: Initial cost was high. The system was a complicated one. During the course of this project, I used a control valve to control the flow direction within the system. I also used a 3/2 single acting solenoid valve, having one inlet, outlet and an exhaust port. The air entered the pneumatic single acting solenoid valve once the push button was activated. Moreover, I introduced a pneumatic shifter to the whole design as it works through compressed air power. So once the gear changing signals were received, the pneumatic shifter opens or closes the magnetic valve assembly. The compressed air flows into the system once these valves are open, or thrusts it out thereby creating the effect of shifting gear mechanism. More compressed air into the system allowed the gear to be shifted up and the gear shifted down as the air was let. Furthermore, I used an on-board tank to get this compressed air to the cylinder even though I knew re-routing the engine exhaust could be a possibility and be economically viable however, it would result in lower performan ce as most of the oxygen present in the exhaust gas would already be burnt. Figure 2: Schematic of a 3/2 single acting solenoid valve After the analysis on various aspects of this project, I discussed my project outcomes and my results.ÂÂ   Putting all the information to use, I wrote the final report titled Pneumatic Auto Gear Changer and presented this to my department professors and to the head of the department. (d) Summary This project presented me with the opportunity to understand the applications of theoretical knowledge that I had acquired in class rooms to implement in a real world project.ÂÂ   Discussions during the project with the supervisor provided great insight to challenges presented throughout the project.ÂÂ   The challenges uncovered were resolved by use of appropriate technical skills. This project also helped me understand the working and execution of any engineering project and served as a stepping stone to the real world. Overall, I am very happy that I could contribute myself effectively to this project at its various stages and also helped to secure the highest possible grade for this project.

Analysis of Sickle Cell Disease

Analysis of Sickle Cell Disease Safiullah Barat Melissa Parker Canada is becoming more multicultural as individuals from developing countries are making Canada their home. As the rate of immigrants in Canada is rising, diseases that were uncommon are becoming more prevalent. For instance, disorders such as sickle cell disease are increasing in all regions in Canada (Neglected Conditions, 2014). Sickle cell disease is genetic disorder that causes undesired effects which decreases an individual’s quality of life. The purpose of this paper is to analyze the pathophysiology of sickle cell disease, and to research evidence based practice such as management and prevention measures. To begin, a brief explanation of the search strategy used will be discussed, followed by details on the epidemiology of sickle cell disease. Furthermore, aspects of the disorder will be discussed in the following order: risk factors, clinical manifestations, diagnostic tests, complications, evidence based treatment, and different levels of preventive measures. Accord ing to RNAO, â€Å"knowledge provides the basis for professional practice and, is a central aspect of professionalism† (Professionalism in nursing, pg. 28). It is evident that nurses need to critically analyze disorders, such as sickle cell disease, in order to apply and provide competent care. Search Strategy To help retrieve the most up to date, recent and peer reviewed articles, different search strategies have been used. Nursing databases such as ProQuest, CINHAL and MEDLINE were used to find the appropriate journal articles. After doing so, search limiters were used to narrow down the search. Peer reviewed, full text and published dates set from 2009 to 2014 were selected, as well as the availability of references was included. Boolean operators, â€Å"and† and â€Å"or†, were commonly used ; furthermore, search term â€Å"sickle cell disease† and Boolean phrases including â€Å"complications†, â€Å"treatment†, â€Å"diagnostic test†, â€Å"pediatrics†, â€Å"prevention†, â€Å"etiology†, and â€Å"Canada† were combined to narrow the search. Epidemiology Sickle cell disease is prevalent in areas where malaria is common. This includes area such as the Caribbean, Nigeria, Middle East, Mediterranean, Indian sub-continent, Greek, Turkey, India, Pakistan, Ghana, and Far East China (Brown, M. 2012). A study conducted by Lanzkron et al (2013) took a look at mortality rates with individuals who had sickle cell disease over a time frame of thirty years. Over the course of thirty years, 16, 654 sickle cell-related deaths had occurred with a mortality rate of 0.7% each year (Lanzkron et al, 2013). In Canada, one in every 2500 babies will be born with sickle cell disease, and have a one in four chance (25%) of having sickle cell disease. Furthermore, they have a one in two chance (50%) of being a carrier for sickle cell disease (Sickle Cell Disease Association of Canada, 2013). Etiology/Risk Factors Sickle cell disease is an inherited autosomal recessive condition that causes an abnormal formation of hemoglobin. Different types of sickle cell disease includes sickle cell anemia (HbSS), sickle hemoglobin-c disease (HbSC), and sickle cell thalassemia (HbS) ( Brown, M. 2012).However, the most common is sickle cell anemia (Lewis, 2014). This inheritance occurs when both the mother and father pass on the defective gene to their child (Brown, M. 2012). Therefore, being a carrier of the sickle cell trail is a major risk factor. Individuals have an increased risk of developing sickle cell disease if residing in areas where malaria is endemic. Sickle cell disease puts individuals at risk whose ancestors came from West Africa, southern Italy, northern Greece, South and Central America, Middle East, Central India, southeast coast of Turkey and Mediterranean in Sicily (Pack-Mabian, A Haynes, J.r. 2009). Clinical Manifestations Although, each individual will display different signs and symptoms of sickle cell disease, they all display one similar characteristic: when exposed to factors that decrease oxygen, the hemoglobin forms into a sickle-shaped red blood cell which blocks the flow of blood. As a result, clinical manifestations often show anemia, jaundice and severe pain (Addis, G. 2010). Often, patients are asymptomatic except when experiencing a sickling episode (Lewis, 2014). An individual with sickle cell disease may develop anemia due to the complete destruction of red blood cells or hemolysis (Addis, G. 2010). Normally, red blood cells live for 120 days in our body but sickle cells usually die within ten to twenty days (Addis, G. 2010). As a result, the body’s organs are not receiving enough oxygen. The body compensates as it increase heart rate, increase blood pressure to allow the oxygenated hemoglobin to reach the necessary organs. Furthermore, individuals will display signs and symptoms of SNS or fight or flight response. Increase pupil dilation, diaphoresis and tachypnea are evident in patients with sickle cell crisis (Tortora Derrickson, 2012). In addition, the constant breakdown of hemoglobin produces bilirubin, a byproduct of hemoglobin, which cannot be processed by the liver. As a result, the bilirubin gets stored in the blood and connective tissue which results in yellowing of the eyes and the skin (Addis, G. 2010). However, the most common manifestation individuals with sickle cell disease experience are pain as a result of vaso-occlusive crises, also known as sickle cell crisis. Pain related to sickle cell disease accounts for ninety percent of hospital admissions (Musumadi, L. et al. 2012). This is mainly due to episodes of sickling that prevents oxygenated blood reaching organs, which results in ischemia and gradual deterioration of tissue and organ function (Musumadi, L. et al., 2012). Diagnostic Tests Diagnostic tests to diagnose sickle cell disease involve blood work. Often, individuals who have sickle cell disease are best diagnosed with the use of a peripheral blood smear test which reveals sickle cells (Lewis, 2014). In addition, sickle hemoglobin tests involve taking red blood cells, and expose them to factors that deoxygenate the blood, and determines if there is hemolysis (Lewis, 2014). Furthermore, a test known as the hemoglobin electrophoresis helps to differentiate sickle cell trait between sickle cell disease. It works by identifying various types of hemoglobin within a blood specimen to confirm the diagnosis of sickle cell disease (Randolph Wheelhouse, 2012). Additionally, secondary diagnostic tests could be used to diagnose complications that arise with sickle cell disease. Individuals may require a chest x-ray, skeletal x-ray, magnetic resonance imaging (MRI), and a Doppler ultrasound (Lewis, 2014). Skeletal x-rays are used to determine bone and joint deformities whereas chest x-rays are used to diagnose chest infection (pneumonia). MRIs are used to aid in the diagnosis of a stroke caused by blocked blood vessels from sickled cells Likewise, a Doppler ultrasound may be used to diagnose deep vein thrombosis (DVT) (Lewis, 2014). Course of the disease and complications Sickle cell disease causes a wide range of complications that begin at infancy and worsen with age when not controlled. Complications develop when sickling episodes causes vaso-occlusion which leads infarction of body tissues and organs (Lewis et al., 2010), and with increasing age, causes end-organ complications (Miller Meier, 2012). At age 2, children begin to experience dactylitis, pain in small bones of hands and feet (Miller Meier, 2012). Vaso-occlusive pain involving the back, chest, abdomen, or extremities continues to occur throughout the lifespan of an individual with sickle-cell disease (Pack-Mabien, 2009). Furthermore, both pediatrics and adults encounter the difficulty of anemia as it leads to other complications such as bone marrow suppression, renal insufficiency, and splenic or hepatic sequestration (Pack-Mabien, 2009). The infarction of the spleen can begin in infancy and causes another major complication: infection. The dysfunction of the spleen and its inability t o phagocytize foreign objects can cause major infection in both children and adults â€Å"and is the leading cause of morbidity and mortality in patients with sickle cell disease† (Miller Meier, 2012). Additionally, sickling episodes can affect the pulmonary system in all affected age groups and causes acute chest syndrome, a disorder that includes pulmonary complications such as pneumonia, fat embolism, systemic infection, pulmonary infarction, and if not treated, can lead to respiratory failure (Miller Andrew, 2012). Unfortunately, children and adults are also at risk for stroke due to cerebral infarction (Miller Meier, 2012). Other complications include gallstones, kidney failure, priapism or involuntary erection, delayed sexual development, delayed growth, bone necrosis, and leg ulcers (Brown, M. 2012). Treatments The treatment of sickle cell disease involves the reduction of symptoms and complications. Treatment includes pain management involving opioid or non-opioid analgesics, anti-inflammatory drugs, and NSAIDS (Addis, 2010). Also, cognitive behavioural therapy and non-pharmacological approaches can benefit patients with chronic or acute pain (Addis, 2010). Another treatment includes RBC transfusion and is required â€Å"as an emergency measure or to prevent short or long-term complications.† (Addis, 2010). Furthermore, a medication called hydroxyurea is a major advancement in the management of sickle cell disease and is available in Canada (Canadian Association of Sickle cell†¦). Hydroxyurea increases the level of fetal hemoglobin that results in an overall decrease in circulating sickle cells (Smith et al., 2011). A clinical study conducted by Smith et al (2011), has proven a decrease in pain intensity in patients undergoing hydroxyurea therapy, as well as a decrease in analg esic use and a significantly lower reduction in crisis and mortality. Moreover, multiple studies have shown bone marrow transplant as a potential cure of sickle cell disease; however, further studies are needed for this treatment to be recommended as a standard treatment for sickle cell disease (Thompson, 2012). Preventive Measures Primary Preventive Measures Although genetic risk factors are non-modifiable, there is a preventive measure for sickle cell disease: genetic counselling. Genetic counselling should be encouraged in patients with the sickle cell trait especially when planning to have a child. This preventive measure helps patients understand and adapt to the implications of genetic contributions to the disease and offers â€Å"counselling to promote informed choices and adaptation to the risk or condition† (Lewis, 2014. p. 787). A 6-year study in Saudi Arabia, a country of high prevalence of sickle cell disease, showed a significant decrease in the genetic disease through the use a genetic counselling program as it decreased the number of at-risk marriages (Memish, 2011). Secondary Preventive Measures Prevention measures in the secondary level focuses on diagnostic tests and screening for sickle cell disease. Newborn screening is the earliest way to detect whether the child has sickle cell disease in time to prevent serious complications from occurring (Newborn Screening Ontario, 2013). According to the Newborn Screening Ontario (2013), newborn screening can prevent â€Å"infection and sepsis, growth delay, painful sickle crisis, tissue ischemia and organ damage.† Secondary preventive measures also involve previously stated diagnostic testing for complications such MRI for stroke, the use of x-rays for chest infections, etc. Also, pain is a major complication in both adults and pediatrics and should be diagnosed; however, it is challenging to detect pain in unresponsive clients such as neonates. Registered Nurses Association of Ontario recommends the use of a validated pain assessment tool for neonates called Neonatal Infant Pain Scale (NIPS) due its evidence of reliability and validity. This tool includes components such as facial express, cry, breathing patterns, arms, legs, and state of arousal component (Assessment and Management of Pain, 2013). Tertiary Preventive Measures Tertiary preventive measures involve treatments that aid in regaining patient’s functional ability and the elimination of the disease. For individuals with sickle cell disease, preventive measures at this level include medical interventions to prevent and control symptoms and complications. For example, interventions are pain management, hydroxyurea, and transfusion therapies as mentioned earlier. Furthermore, penicillin can be given to children starting at 2 months of age, and vaccinations against pneumococcal infections, flu, meningitis, and hepatitis are important to prevent infections and early death (Addis, 2010). Conclusion In conclusion, sickle cell disease is one that affects the quality of life of affected individuals. The analysis focused on different aspects of sickle cell disease such as the epidemiology in which prevalence is high in areas where Malaria is predominant. Also, due to increasing immigration, the incidence of the disease is increasing in Canada. Furthermore, known risk factors have been identified such as genetic and environmental factors. In addition, the main clinical symptoms with sickle cell disease include pain as well as symptoms of anemia. Furthermore, a variety of tests which include blood work are the determinants of the presence of sickle cell disease. Sickle cell disease potentiates of a variety of complications, most commonly vaso-occlusive pain, acute chest syndrome, anemia and other major organ complications. Unfortunately, treatment only aids in controlling the complications and does not provide a cure for the disease. It is evident that the need for further research i n stem cell transplant as a potential cure is highly needed. Lastly, genetic counseling, neonatal screening, diagnostic tests, and current evidence based treatment such as pain management, hydroxyuria and transfusion therapy, are all preventive measures of symptoms and complications of the disease. The findings in this analysis are significant for nurses to apply when having encountered a patient with sickle cell disease. Certainly, it is important for nurses to acknowledge the increasing diversity in Canada and to continue competency by constantly seeking new pertinent information to apply to everyday practice. References Addis, G. (2010). Sickle cell disease, part 1: understanding the condition. British Journal Of School Nursing, 5(5), 231-234. Brown, M. (2012). Managing the acutely ill adult with sickle cell disease.British Journal Of Nursing,21(2), 90-96. Lanzkron, S., Carroll, C., Haywood Jr., C. (2013). Mortality Rates and Age at Death from Sickle Cell Disease: U.S., 1979-2005. Public Health Reports, 128(2), 110-116. Lewis, S. M. (2010). Medical-surgical nursing in Canada: assessment and management of clinical problems (2nd Canadian ed.). Toronto: Mosby Elsevier Canada. Memish, Z., Saeedi, M. (2011). Six-year outcome of the national premarital screening and genetic counseling program for sickle cell disease and [beta]-thalassemia in Saudi Arabia. Annals Of Saudi Medicine, 31(3), 229-235. doi:10.4103/0256-4947.81527 Miller, Andrew C., and Mark T. Gladwin. (2012) Pulmonary Complications of Sickle Cell Disease.American Journal of Respiratory and Critical Care Medicine185.11 (2012): 1154-65.. Miller, J. L., Meier, E. (2012). Sickle Cell Disease in Children. Drugs, 72(7), 895-906. doi:10.2165/11632890-000000000-00000 Musumadi, L., Westerdale, N., Appleby, H. (2012). An overview of the effects of sickle cell disease in adolescents. Nursing Standard, 26(26), 35-40 Neglected conditions. (2014). Canadian Medical Association.Journal, 186(6), 452-453. Newborn Screening Ontario. (2013). Newborn screening manual: a guide for newborn care providers. Retrieved from http://www.newbornscreening.on.ca/data/1/rec_docs/795_CHO0093-NSM-Web.pdf Pack-Mabien, A., Haynes, J. r. (2009). A primary care providers guide to preventive and acute care management of adults and children with sickle cell disease. Journal Of The American Academy Of Nurse Practitioners, 21(5), 250-257. doi:10.1111/j.1745-7599.2009.00401.x Randolph, T. R., Wheelhouse, J. (2012). Novel test method (sickle confirm) to differentiate sickle cell anemia from sickle cell trait for potential use in developing countries. Clinical Laboratory Science, 25(1), 26-34. Registered Nurses’ Association of Ontario. (2013). Nursing Best Practice Guidelines: Assessment and Management of Pain. Retrieved from http://rnao.ca/ Registered Nurses’ Association of Ontario. (2007). Nursing Best Practice Guidelines: Professionalism in Nursing. Retrieved from http://rnao.ca Sickle Cell Disease Association (2013). Reterieved from http://www.sicklecelldisease.ca/ Smith, W. R., Ballas, S. K., McCarthy, W. F., Bauserman, R. L., Swerdlow, P. S., Steinberg, M. H., Waclawiw, M. A. (2011). The Association Between Hydroxyurea Treatment and Pain Intensity, Analgesic Use, and Utilization in Ambulatory Sickle Cell Anemia Patients. Pain Medicine, 12(5), 697-705. doi:10.1111/j.1526-4637.2011.01096.x Tortora, G. J., Derrickson, B. (2012). ANS Neurotransmitters and Receptors. Anatomy Physiology: Princples of Anatomy. Danvers, MA: JOHN WILEY.

Somatic Gene Therapy Essay -- Genetics Science Ethics Essays

Somatic Gene Therapy To a parent, the thought of their child having a severe, yet rare genetic disease brings guilt, sadness, and responsibility to an aching heart. Parents who see their child pass through life with the weight of a terminal illness often wish in their hearts that the curse had been placed upon them rather than their child. To some, the thought of the old clichà © "no parent ought to see their child die" seems to swim endlessly in their mind. The hope for a cure fills the hearts of many waiting on the edge of their seats in hopes for a better quality of life for themselves, loved ones, and human kind. The news of success with a novel technology in putting to rest these diseases brings a purpose in life. Such is the case with Ashanti DeSilva, a four-year-old girl diagnosed with severe combined immune deficiency (Human Gene Therapy). Ashanti hardly lived what would be call a normal life, confined to her sterile home where she battled common childhood diseases, like the cold, with massive amounts of antibiotics. She lived a life of separation, avoiding contact with the public and even those she loved. With a compromised immune system due to a missing gene in her genome, she was vulnerable to every passing germ. On September 14, 1990, Ashanti received a life changing treatment as the first approved gene therapy. In the procedure the researchers removed white blood cells from Ashanti, which were then grown in a lab. These cells were then spliced with the missing gene and infused back into Ashanti. Although this is a treatment and not a cure, Ashanti can now live a life she and her parents dreamed of. She can now attend school and play with friends and family without fear of contact, thereby living a more... ...lt;http://www.wiley.co.uk/genmed/clinical/> Human Gene Therapy (2000). National Reference Center for Bioethics Literature. (Online) 20Nov04. <http://www.georgetown.edu/research/nrcbl/scopenotes/sn24htm>. Questions and Answers About Gene Therapy (1993). National Cancer Institute. (Online) 20Nov04. <http://www.cancernet.nci.nih.gov/clinpdq/therapy/Questions_and_Answers_About_Gene_Therapy.htm>. Rubanyi, G. (2001). The Future of Human Gene Therapy. Molecular Aspects of Medicine. 22,3, pp. 113-142. Walters, LeRoy, and Julie Gage Palmer. Ethics of Human Gene Therapy. Oxford University Press, New York. 1997. Williams, D. (2003). Gene Therapy-New Challenges Ahead. Science. 302, 5644, pp. 400. Wilson, J. (1997) What Is Gene Therapy? The Institute for Human Gene Therapy. (Online) 20Nov04. <http://www.med.upenn.edu/ihgt/info/whatisgt.html>.

Meiji Period Essay -- essays research papers fc

Meiji Period 1868-1912 Meiji Period, also known as Meiji restoration, was a turning point for Japan as it created equality amongst all Japanese people. The new Japanese government (after the failure of the Tokugawa government) successfully broke down the boundaries between the social classes, established human rights such as the religious freedom, and took all the land that belonged to the former feudal lords (daimyo) and returned it to the government. With an effort to expand to acquire Western skills in all fields of technology, legislation and science, Japan sought all aspects of western culture and education. While receiving the skills and knowledge, Japan also received its first European style constitution in 1889. In order to carry out the expansion effort to turn Japan into an Industrial country, exchanges of educators and students within the Western and Eastern countries frequently took place. Foreign experts entered Japan to teach the Western culture, while some Japanese students migrated to the West to learn what the West had to offer. In 1880, 140 Japanese lived in the United States. Within ten years time, the number of Japanese living in the United States increased to 2038. This alarming figure triggered the United States government, which led to the implementation of the Immigration Act in 1924, targeting directly to Japanese Immigrants in the United States. While seeking westernization of all parts of society and culture, Japanese brought back the â€Å"Western st...

Fools Crow by James Welch Essays -- Fools Crow James Welch Essays

Fools Crow by James Welch We turn back the clock as Welch draws on historical sources and Blackfeet cultural stories in order to explore the past of his ancestors. As a result, he provides a basis for a new understanding of the past and the forces that led to the deciding factor of the Plains Indian tribes. Although Fools Crow reflects the pressure to assimilate inflicted by the white colonizers on the Blackfeet tribes, it also portrays the influence of economic changes during this period. The prosperity created by the hide trade does not ultimately protect the tribe from massacre by the white soldiers. It does, however, effectively change the Blackfeet economy and women's place in their society. Thus, it sets the stage for the continued deterioration of their societal system. Although their economic value is decreased, women still represent an important cog in the economic structure. Indeed, women are central to the survival of the Blackfeet tribal community that Welch creates and in many ways this strength and centrality provide background for the strength of the women depicted in his more contemporary novels. Welch's examination of the past leads to a clearer understanding of the present Blackfeet world presented throughout his work. James Welch relies heavily on documented Blackfeet history and family stories, but he merges those actual events and people with his imagination and thus creates a tension between fiction and history, weaving a tapestry that reflects a vital tribal community under pressure from outside forces. Welch re-imagines the past in order to document history in a way that includes past and future generations, offers readers insight into the tribal world-views of the Blackfeet, examines women's roles in the tribe, and leads to a recovery of identity. Welch also creates a Blackfeet world of the late 1800s--a tribal culture in the process of economic and social change as a result of the introduction of the horse and gun and the encroachment of the white invaders or "seizers" as Welch identifies them. Significantly, Welch deconstructs the myth that Plains Indian women were just slaves and beasts of burden and presents them as fully rounded women, women who were crucial to the survival of the tribal community. In fact, it is the women who perform the day-to-day duties and rituals that enable cultural survival for the tribes of... ... Just as Fools Crow reaches back to the past in an effort to provide for Yellow Kidney's family, he looks to the future near the end of the novel and tells the survivor of the massacre at Marias River: "It is good you are alive. You will have much to teach the young ones about the Napikwans." He remembers Feather Woman's vision of Pikuni children, "quiet and huddled together, alone and foreign in their own country" and says, "We must think of our children." Transcending time through imagination leads to a unification of past and present, and reflecting on the roles women fulfilled in the past and their relative position of balance in contemporary Blackfeet society leads to the conclusion that it is the day-to-day functions they performed that enabled cultural survival. Tribal world-view demands attention to everyday tasks to achieve the balance needed for survival and it was the women who were grounded and provided the center for the community. The theme that James Welch has presented to us about a Blackfeet world "endangered but intact where men and women know who and where they are." Plays a big part in our own lives; we all need to find our self in this world and act upon it.

Practices of Leadership contribute to managing sustainability Essay

In this essay I will undergo a critical argument that expresses there are practices of leadership which contribute to managing sustainability of a business in the post-bureaucratic era. ‘†¦The process of directing, controlling, motivating, and inspiring staff toward the realization of stated organizational goals†¦Ã¢â‚¬â„¢ (Cleg, Kornberger & Pitsis 2011). The decisions that are made by management or leadership can have effects on the businesses reputation; hence whether the organization wants to maximise profits or place an emphasis on the ethical decisions made; portraying the idea the decisions made may be legal but is it ethical. In section one through Cameron, Bright & Caza (2004) and others I will explain how individual virtuousness expands to organizational virtuousness which is influenced by leadership, and is therefore expressed through the nature of the business. Further on I will examine the link between the influences of religion, ethical values, age and gender to the variations within levels of relativism and idealism to the ‘trait leadership theory’ which influences a leaders decision making in relation to ethical issues to a certain extent. Through Stubbs & Cocklin (2008) and others I am able to analyse how the leaders; mainly conscious leaders, within the business initially drove the changes through the emphasis on concept of stakeholders within the business to incorporate a ‘sustainability business model’. Therefore it is evident that practices of leadership develop and nurture certain aspect of creating a sustainable business, whether it be ethical decisions or stakeholders over shareholders. Through Cameron, Bright and Caza studies explore how organizational performance is related and linked to virtuousness within the organization. Therefore highlighting how leadership practices affect the outcomes and actions that the business will take in relation to their ethical decisions. Such studies express the differences within leadership practices and attitudes affect how they can lead to different actions taken within the business. Timberlands CEO, Jeffrey Schwartz stated ‘If we don’t make money, no amount of virtue will do our firm any good. Wall Street will ignore us,  and we will soon be out of business. We must have bottom line performance for virtuousness in our firm to be taken seriously’ (Cameron, Bright & Caza, 2004, p 770). Therefore this highlights that the idea of virtuousness in certain organizations have no benefit if there are no pragmatic outcomes, reinforcing the idea of a classical business theory to maximise profits. Hence highlighting an authentic post-bureaucratic leadership where there is pressure on enhancing performance within the business and less emphasis on virtues in comparison to a conscious leadership. However the conscious leadership aspect highlights the notion of integrity and virtue which is therefore expressed through the virtuousness idea of providing an amplifying affect. â€Å"†¦love, empathy, awe, zest, and enthusiasm . . . the sine qua non of managerial success and organizational excellence† (Fineman 1996, p 545). This notion expresses the idea that an emphasis on integrity and emotional intelligence portrayed by the leader can lead to improved cognitive functioning, enhanced decision making and quality relationships between organizational members. Hence through a conscious leadership perspective i.e. an individual virtuousness will then expand throughout the organization, creating organization virtuousness. The central meaning of virtuousness is not the same concept of ethics or corporate social responsibility, but is simply an extension. ‘The entire organization is influenced positively when virtuousness is displayed, especially by individuals in leadership positions’ (George 1995, p 130). Therefore it is evident that different practices of leadership will either adopt practices of virtuality. However it is difficult to manage to effects of the outcome as leaders can have different standards, ‘..,who decides what is good outcome, for whom†¦Ã¢â‚¬â„¢ (Wray-Bliss 2007). Depending on the leaders attitude they may adopt practices depending if there are beneficial profit outcomes or if it creates a positive organizational environment which will increase business benefits in the longer run i.e. managing the business sustainability decisions. Through studies conducted by Fernando, Dharmage and Almedia we are able to understand the link between decisions made by a leader and how it is influenced to a certain extent by the idea of the ‘trait leadership theory’. However it is evident that ethical values, age, religion and gender to the  variations within levels of relativism and idealism i.e. the traits of a leader create different standards of ethical decisions within an organization. Forsyth’s perception on idealism ‘†¦assume that desirable consequences can, with the right action, always be obtained†¦Ã¢â‚¬â„¢ (Forsyth 1980, p. 176). Relativism on the other hand is defined by Forsyth as ‘†¦the extent to which an individual rejects universal moral rules†¦Ã¢â‚¬â„¢ (Forsyth 1980, p. 175). Through Karande et al I was able to observe that ‘†¦models of ethical decision-making posit that organizational factors, such as an organization’s ethical values influence a manager’s ethical decision-making†¦ (Ferrell and Gresham, 1985 p 3). It is evident that the ‘trait leadership theory’ has an effect on this idea to a certain extent i.e. religion. Through studies conducted it is evident that religion had a high effect on the leaders decisions, which is highlighted through Hunt and Vitell ‘A priori, compared with nonreligious people, one might suspect that the highly religious people would have more clearly defined deontological norms and that such norms would play a stronger role in ethical judgments’’ (Fernando, Dharmage & Almeida 1993, p. 780). Therefore highlighting the idea that a leader (that has characteristics of the trait theory) with a perspective in religion will have more incorporation of Corporate Ethical Sustainability within the decisions they make in their organization. It is evident that age plays a role in the decisions that leaders make, the older in age the more life experiences which causes moral development. Hall stated that ‘†¦older the managers tend to be exposed to a variety of ethical problems and become more sensitive to the harm that ethical transgressions can do to the organization and its stakeholders†¦Ã¢â‚¬â„¢ (Hall 1976, p 148). Therefore highlighting that a leader’s age is negatively related to relativism, hence the older a leader is take into consideration universal moral rules. However there are certain aspects such as gender that doesn’t play a major role in ethical decision making, as gender isn’t significantly related to both idealism and relativism. Fr om this study it highlights the importance of leadership’s traits i.e. age, religion when they are making ethical decisions internally and externally of their organization. Through the study conducted by Cocklin and Stubs it is evident that a conscious leader is able to have an effect and change the organization both  internally and externally i.e. understanding the importance of the stakeholders within the organization. The notion that organizations previously focused on profitability i.e. the shareholders importance has decreased to a certain extent in comparison to the stakeholders of the company, hence expressing the power that leadership has in modifying the idea of utilitarianism. It is evident that the conscious leader highlights the importance of the stakeholders, hence ‘†¦visionary CEOs will push the sustainability agenda throughout organizations and stakeholder networks†¦sustainability becomes more embedded in the organizational structure and culture†¦Ã¢â‚¬â„¢ (Cocklin & Stubs 2008, p 123). This highlights the idea that a sustainable business with a humble leader will adopt a stakeholder perspective, emphasising the idea that an organizations success is intimately linked to success of their stakeholders rather than the shareholders. It is evident that companies such as Shell petroleum highlight their importance on their stakeholders, and believe that engaging correct ethical decision making towards stakeholders will be more profitable and responsive in the long run, ‘We remain convinced that engaging with stakeholders and integrating social and environmental considerations better throughout the lifetime of our projects makes us a more responsive, competitive and profitable company, in the long and short term.’(Knights & Wilmott, 2007 p. 4) Through Mackey’s article it highlights the differences between a conscious business and corporate social responsibility. ‘†¦emphasis on conscious business on higher purpose, stakeholder interdependence, conscious leadership and conscious culture apart from corporate social responsibility†¦Ã¢â‚¬â„¢ (Mackey 2011, p 5). These differences are driven by a conscious leader which affects the decisions that one may make i.e. they focus on reconciling caring and profitable through higher synergies in comparison to CSR decisions are focused on adding ethical and financial burden to business goals. However through data produced by O’Toole and Vogel it was evident that their there was the idea to treat all stakeholders equally and fairly. This idea is quite uncontrollable and unrealistic hence Mackey stated that it would be impossible for a conscious leader to achieve anything like this. Hence there is the notion that there will be ‘conflicts’ between stakeholders, which may cause unethical decisions made by the management. It is evident that the conscious leader has enhanced the idea of the stakeholder’s theory which has evolved from the idea of utilitarianism. It is evident that practices of leadership have an effect in the development and management of ethics and CSR. Through the articles I was able to analyse the effects that CEO’s have on their own organization in decision making, whether variables such as age, religion etc have an influence in the ethical decisions that are made by the leaders. The emphasis of a conscious leadership business portrayed the beneficial longer term benefits for the business when stakeholders are seen as the center rather than shareholders. Reference List Cameron, K.S., Bright, D. & Caza, A. 2004, ‘Exploring the relationships between organizational virtuousness and performance’, American Behavioral Scientist, vol. 47, no. 6, pp. 766-90. Clegg, S.R., Kornberger, M. & Pitsis, T. 2012, Managing and organizations: An introduction to theory and practice, 3rd edn, Sage, London. Fernando, M., Dharmage, S. & Almeida, S. 2008, ‘Ethical ideologies of senior Australian managers: An empirical study’, Journal of Business Ethics, vol. 82, no. 1, pp. 145P55. Ferrell, O. C. and L. G. Gresham: 1985, ‘A Contingency Framework for Understanding Ethical Decision Making in Marketing’, Journal of Marketing 49, 87–96. Fineman, S. (1996). Emotion and organizing. In S. R. Clegg, C. Hardy, & W. R. Nord (Eds.), The handbook of organizational studies (pp. 543-564). London: Sage. Forsyth, D. R.: 1980, ‘A Taxonomy of Ethical Ideologies’, Journal of Personality and Social Psychology 39(1), 175–184. George, J. M. (1995). Leader positive mood and group performance: The case of customer service. Journal of Applied Social Psychology, 25, 778-794. Hall, E. T.: 1976, Beyond Culture (Anchor Books, Doubleday, Garden City, NY). Knights, D. & Wilmott, H. 2007, Introducing organisational behaviour and management, Thomson, Australia. Mackey, J. 2011, ‘What conscious capitalism really is, California Management Review, vol. 53, no.3, pp. 83-90. Stubbs, W. & Cocklin, C. 2008, ‘Conceptualizing a â€Å"sustainability business model†Ã¢â‚¬â„¢, Organization & Environment, vol. 21, no. 2, pp. 103-27. Wray P Bliss, E. 2007, ‘Ethics in work’, in D. Knights & H. Willmott (eds), Introducing organizational behaviour and management, Thomson Learning, pp. 506-33. Reflective response: Argument: From the feedback I received I needed to ensure that all my points within my essay correlated and linked from one aspect to anther critiquing what changes had occurred instead of describing the leadership practices. In Assignment 2 I ensured that I only critiqued and I ensured that my main points flowed and related to the question. Organisation and Structure: Assignment 1 my flow of my arguments were not effective they jumped from one point to another, hence in the Assignment 2 I ensured that my essay structure related cohesively so one can read and understand the flow and my main points. Critique: I didn’t score very high in this section as I described the practices of leadership in too much detail. In essay 2 I ensured that I didn’t describe the ideas because the reader already understand the practices I had to critique the ideas, and ensure that I did only describe to the very minimum. Understanding and Content: I scored quite well; I feel I grasped a pretty good understanding of the lectures and the readings. However for assignment 2 I ensured I used more readings and based my arguments from the readings and lectures that I had analysed. Academic English: I made some of my sentences to complicated when they could have been cut down to minimal words. In assignment 2 I ensured that I went straight to the point without any extra words. References: I wasn’t very confident on referencing in assignment 1. For assignment 2 I went onto uts library and it showed me how to reference properly for every type of media. Formatting and presentation: I didn’t follow all the formatting procedures for essay 1. For assignment 2 I went to the assignment guideline and followed all the steps and even went to the rubric and saw what additional formatting need to take place.

Club Objective in Gym Facility Essay

Member Communication Budget Management Department Management Facility Upkeep Club Objective Our mean goal is to identify the skill and competencies that a fitness professional needs in order to be a successful in fitness owner, or department manager. How to operate a successful business in the fitness industry. Teaching them how business concepts, including purchasing, contractual agreements, risk management and negligence, and other fiscal concerns in fitness facility. Identify how to influences consumers and creates fitness services and cooperating with the customers relationship. Mostly using of sales techniques explore the profession as a potential career by using experience on the field internship and with available resources. Some of the objectives in managing gym facilities are. We need to plan what equipment will be more useful in the gym facility for costumers. You need to make sure the costumers feel comfortable in your facilities and everything there is well organize and clean. We need to do things that will attract them more, for them to always come to your facility. Treating your employees well and your costumers and providing client with good services. Advertising on TV’s, radios and making your cards and available to give it out. Organizing the employees and making sure they doing what are right. Try to listen to your costumers when they bring some ideas of things you need in your gym facilities. You have to help your costumers reach their fitness objectives. The manager works with the membership department to increase monthly goals for new memberships and comes up with ways to better retain current members. We have to spend a lot of time developing personal training to increase its revenue. Interviewing Christian Kettman gym facility she made me know that to get to your goals hire two new trainers 175 clients on contract by the New Year. Education is the secret weapon; all staff must be certified in   and must easily communicate with all clients and staff. The hiring process is most important in the industry it is all about team work and making complete strangers feel comfortable sweating in front of one another. And again to be an owner or reach your objectives sweat, tears and a constant motivation to keep going forward and be passionate about health and fitness by all means.

How Life Gets Better While People Feel the Same

I’m pretty sure all of us are familiar with the cliche, â€Å"money can’t buy happiness. † In Gregg Easterbrook book The Progress Paradox he tries to understand why a small variances of this cliche is so. The paradox that underlies Easterbrook’s venture is that through out the last fifty years, things have improved in the United States and Europe, by all objective standards. All though during same time, surveys of happiness and satisfaction have not changed since the fifties.Easterbrook’s main question through out the book asking has the objective measures of the well being of man kind increased while overall satisfaction of people and happiness have remained constant? In the three beginning chapters of this book Easterbrook spends a lot of time looking at surveys depicting the various objective measures that show a pretty much steady increase of progress. I found these chapters entertaining to read because it brings to light a huge range of facts a nd statistics that add support to his idea that things are constantly improving.Easterbrook goes on about how the crime rate is falling, the state of the environment is improving, we are gaining intelligence, equality is increasing and economic situations have improved. Crime, both violent and property have been in decline for 20 years. Current crime rates are probably the lowest in the history of the country. The environment has been improving in every area except green house gases. We have the cleanest air since the beginning of the industrial revolution and the cleanest water since Man was a hunter and gatherer. n the statistics discussed, Easterbrook references a 1996 poll that resulted in 52% of the respondents saying the United States was worse now than when their parents were growing up and 60% said they expected their children to live in an even worse country. Only 15% of the respondents believed that overall national conditions were improving (Easterbrook, 2004). In 1997, 6 6% of Americans reported that they believed â€Å"the lot of the average person is getting worse† (Easterbrook, 2004). Easterbrook raises the question â€Å"How is this possible† with the dramatic increase in overall general progress.Along with discussing the statistics of the many surveys, Easterbrook also gives the reader possible reasons for the so-called paradox. One of the possible reasons he gives is â€Å"choice anxiety. † When looking back on the past a lot of people had very few options due to limited income and limited availability of goods and services. But Easterbrook fights that there is flip side to the stress that comes from having to many options, just like not having enough options can be stressful as well.With the constant increase in the range of goods and services available even the easiest choices can become stressful. Easterbrook states this because a consumer can never really be sure if they are making the correct decision causing stress a nd unhappiness. Another possible reason Easterbrook gives is â€Å"Abundance denial. † This means that no matter how much individuals actually have materially, they will never view them as being â€Å"well-off†, which is constantly making people unhappy and stress out. Easterbrook states that a most Americans think of only the rich as being â€Å"well-off. This brings me to my favorite statistic my favorite statistic: there have been around sixty billion people who ever lived, the 600 million who live in western democracies such as Europe, North America, Japan and Australia live better than anyone else in history (better housing, medical care, nutrition etc. )(Easterbrook, 2004). Since my standard of living is considered about average that means that I live better than 99. 5% of people who have ever lived. We are the one percenters, as far as the history of the world goes. Our current one percenters live better than 99. 9% of people, ever. One more possible reason is â€Å"collapse anxiety,† the widespread fear that the prosperity of the United States and Europe may come to an end due to an economic crash, environmental problems, terrorism or some other catastrophe. Even though individuals are better off that constant notion that it is unmanageable leads to people being unhappy and unsatisfied. It’s hard for people to sit back and really appreciate things when they are in constant fear that it could someday end. Lastly he considers â€Å"the revolution of satisfied expectations† as a possible explanation.He refers this to as the uneasiness that follows items that an individual once dreamed of having. Easterbrook states that during the last century western life has been categorized by ever increasing expectations, with each generation expecting to have more than the previous generation. In today’s day and age we have reached a point where people have most of what they need. What Easterbrook is trying to say with this e xplanation is that it is hard to imagine things getting any better than they already are kind of giving individuals nothing to look forward to.After reading this book I had some general issues. First off is the issue of happiness. The beginning of the book deals with objective measures over time that forms a steady increase in progress. To form the paradox the objective facts were compared to the subjective measures of happiness. Of course Easterbrook states that the surveys are not exactly perfect he claims that they â€Å"illuminating nonetheless† (Easterbrook, 2004). However I think this is questionable. The perception of happiness is not constant among individuals at one point in time, let alone over several decades.Each person could have a completely different outlook on happiness. What can be happiness for one person could be sadness or another feeling for someone else. With each person entitled to their own subjective view on what they consider to be happiness, they ar e also entitled to have a subjective perception of what others experienced in the past and what others will experience in the future. So when surveyors asked respondents if they thought their parents would better off or if their children will be better off, it’s not an objective measure but a subjective perception of the past and future.It doesn’t seem clear why we In short, it is not clear why we would assume the level of subjective satisfaction to increase with objective well-being. I feel like Easterbrook was trying to say that in the past it seemed like things were always getting better but now in the future since things are improving so quickly it doesn’t seem like we could continue to progress in the future. It is unclear why people should think that progress couldn’t continue and, therefore, have lower expectations for the future. This question is left unanswered.If you asked, most people would agree that money and material things are not the meani ng of happiness. With this, why would we expect to see a connection between an increase in progress and an increase in happiness? It isn’t clear that the claim has ever been that prosperity and progress will lead to the end of all stress and uneasiness. In the end there are two traits that correlate closely with happiness: forgiveness and gratitude. Forgive those that have done you wrong and be grateful for what you have. †¢Easterbrook, Greg. The Progress Paradox: How Life Gets Better While People Feels Worse. Random House Publishing Group, 2004. eBook.